SOCIAL MEDIA
Quince
My role at Quince was the start a social strategy to get the pages aligned with the brand’s aesthetic, and create a community. Within 60 days, we grew tremendously and have a strong communtity via TikTok and Instagram.
The Nada Shop
Prior to running The Nada Shop’s Instagram based in Encinitas, California, I recognized the importance of targeting the correct audience. Given the area's close proximity to the ocean, I made it a priority to target the surfing community as well as individuals who were interested in clean products. I was able to effectively grow the following and increase engagement through consistent posting and a focus on high-quality, visually appealing content.
